In today’s digital age, video content holds the key to success. Start-ups and small businesses are leveraging video content to produce training videos, how-to videos, explainer videos and other viral videos on mainstream social media platforms that include Instagram, Facebook, Youtube and Tiktok. Video content is helping business boost brand visibility and engagement. It is also an opportunity for businesses to repurpose existing content (such as blogs) into high-quality video. Text-to-video AI software makes it very easy for marketers to repurpose content (e.g. produce video content on the same page of a blog post giving users the choice of how to consume content).
One innovative way for creating captivating video content is through the use of AI video generators with avatars.
With a vast range of options available in the market, selecting the best avatar can be a daunting task. This guide aims to simplify the process by outlining the key factors to consider when choosing an AI Avatar video generator for your business.
We will go through each and every one of these 5 features you should consider in your journey to creating an AI-generated professional video.
1. Avatars: The Representation of Your Brand
The first factor to consider when choosing your avatar is the selection of avatars offered by an AI tool. Keep in mind that the chosen avatar will be the virtual face of your brand, representing your business in the digital world. It is therefore critical to closely assess the gestures, options, and customization features available.
Does the chosen platform allow you to create your own custom avatar or are you limited to pre-designed ones? Can you modify the appearance of the avatar to align with your brand image? Another important aspect to consider is the synchronization of the avatar’s lips with the chosen script. Non-synchronized animations and sound can make the video appear unprofessional and unappealing.
If you plan on creating videos that involve dialogues and/or conversations between multiple avatars, you will need a platform that supports more than one avatar presenter on a single screen. This feature can significantly streamline the video creation process and make your videos more dynamic and engaging.
2. Embedded Templates: Bring Structure to Your Videos
Templates serve as the blueprint for your video production, giving structure to your content. This in turn makes the video creation process smoother and more efficient. Some machine learning Avatar video generators offer a wide range of pre-rendered templates, serving as a strong base for video content creators, especially beginners.
If you have a specific vision for your videos, then you should focus on a platform that allows for template flexibility and customization. Consider the type of templates you require and whether the platform’s offerings are aligned with your marketing specific needs.
3. Media: Adding Life to Your Videos
Incorporating various media elements into your human avatars videos takes your content to the next level. These elements include captions, voiceovers, music, videos, backgrounds, stickers, fonts and gifs. A platform that offers a diverse selection of media provides you with more creative freedom to create engaging and visually appealing videos.
If you plan on using specific media elements, such as gifs or stickers or want to upload your own videos for embedding, ensure that the video platform supports these features.
4. Video Editor: Fine-tuning Your Content
In the content creation process, video editing is a crucial stage in optimizing the content generated with artificial intelligence. Market leading AI avatar video generators come with video editing software as part of their key features.
The video editor is where you refine and perfect your video content by making necessary adjustments. This can involve modifying image sizes, utilizing a screen recorder, uploading PowerPoint presentations, adding animations, transitions, and more.
The intuitiveness of the video editor is a critical factor to consider. Some video editors are easy to use while others may have a steeper learning curve. Your level of expertise and the time you are willing to invest in learning to use an AI avatar video generator tool should contribute greatly to your platform of choice.
5. Voices: Connecting with Your Audience
The voice and other audio features of your avatar are crucial factors to consider as well. Make sure that language, accent, and the emotional tone of the voice should resonate with your target audience. It is therefore essential to choose a platform that offers a wide range of voice options.
If you are targeting a global audience, make sure that the platform of choice supports multiple languages. The ability to adjust the emotional tone of an avatar’s voice can also be a valuable feature, allowing you to create professional-looking videos that are more engaging and relatable.
Finding the Perfect AI Avatar Video Generator
Covering the five key elements identified in this article will help you pick the best AI avatar video generator. Let’s consider an example of two of the best ai video generators on the market, Synthesia and Colossyan.
Synthesia is renowned for its extensive library of templates and avatars. If these aspects fall in the top category of your video content generation strategy, then Synthesia could be an excellent choice for you. However, if you intend to create conversational videos with different avatars on one screen, Synthesia may not be the best option as they do not currently offer this feature. In such a case, Colossyan, should be your choice as it supports multi-avatar videos.
Our Geeksters’ recommendation is to write down these five factors on paper, listing all your needs and requirements under each category. Once you have a clear understanding of what you need, it is then time to compare different platforms and choosing the one that best suits your requirements.
Remember, there is no one-size-fits-all solution. The best AI Avatar video generator for you will depend on your specific needs, preferences, goals and don’t forget pricing! Yes, in the end put a price on the value of the feature that may be exclusively available on one specific platform. Is it worth paying a higher price for that feature that will help you engage more customers?
Take the time to explore different options, try out demos, read reviews, and make an informed decision. With the right tool, you can create compelling and engaging video content that can elevate your business to new heights. Happy hunting!