Artificial intelligence (AI) is gradually taking over the world, disrupting the very foundations of humanity. The exponential progress of AI is accelerating automation across each and every aspect of life. This technology has progressed to a point where it can no longer be ignored.
This article covers the impact AI is having on the digital marketing space and why you should integrate an AI marketing strategy to stay ahead of your competition. What follows lays out the strategic use cases for AI in the digital marketing space referring to leading AI marketing platforms that are available on the market today.
AI marketing is a result of critical layers of technological foundations established over the past decades. The following infographic lays out the predominant technological advancements that occurred in the past and lays out the expected progress of AI marketing over the next three decades.
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<center><img src="https://geekmarketing.org/wp-content/uploads/2023/02/AI-Marketing-Timeline.png"><a href="https://geekmarketing.org/blog-english/ai-marketing-tools" title="AI Marketing Timeline">AI Marketing</a></center>
Case Study 1: AI Content Writing
We’ve all been in the same place, hunting for new fresh content for our website, blog post, community, etc. Start-ups usually find it difficult to consistently allocate time and resources for the creation of SEO optimized content. Integration of AI into content writing helps your business grow by creating compelling and engaging content that is tailored towards your target audience. Search engine optimization (SEO) services backed by AI together with AI-driven personalisation tools are extremely effective in applying captivating strategies that attract more leads and conversions. The power of AI helps you make the best decisions (e.g. words used, topic discussed, etc) based on real-time background analytics conducted by the software.
Marketing Muse is a great example on how AI backed software can identify opportunities, risks and topics related to your content specifically. Marketing Muse has got you covered in delivering the most attractive content out there.
AI content writing goes beyond the identification of the right keywords and opportunities to target. Other AI tools are programmed to actually create content in the form of blogs, articles, eBooks and much more based on your target keywords and/or topic. Despite the technical advancements recorded to date, AI-based content writing still requires some level of manual editing. As AI marketing tools continue to progress, we will see more automation within the space of content creation and SEO optimization for websites.
As a small business or start-up, investing in a powerful AI content writing tools such as Content At Scale and WriteSonic will help you boost your productivity and can help you grow your online presence and improve your Google search rankings.
Case Study 2: AI Picture Generator
An AI picture generator is a type of artificial intelligence (AI) marketing tool that utilizes machine learning algorithms to generate custom images based on user input. This allows businesses to quickly and easily create viral visual content for their marketing campaigns, such as social media posts and website banners.
The technology behind these image generators is capable of analyzing hundreds of thousands of data points related to the desired content topic, including colors, shapes, and objects. Using this information, the software generates a new image that is unique and tailored to the specific needs of each business. For example, an AI picture generator may be used by an online clothing retailer looking to create visually appealing social media posts showcasing their latest fashion offerings. By using an AI picture generator, the retailer can quickly and easily create a range of high-quality images that are perfectly optimized for their specific target audience.
Apart from creating mainstream images for your marketing campaign, there are some cool platforms creating memes which usually tend to get attention and go viral more easily than an image. Memes are very effective, visually impactful images if you want a quick way to get your message across, or simply want to add some humor to your content. Investing in a leading AI meme generator like Supermeme will take your outreach to a whole new level.
Case Study 3: AI Video Generators
AI-based video creation is another digital marketing niche that is transforming video marketing campaigns. AI video generators have taken the business world by storm offering an array of advantages across a variety of industries. Such generators use AI to create customized high quality videos quickly and efficiently that can help promote your brand in ways previously unimaginable. These tools include video editing options to create high quality videos. AI Marketing has changed the game for advertising campaigns allowing companies to rapidly create videos (including youtube videos) that are unique for various platforms without sacrificing quality or creativity. AI Video Generators provide businesses with the opportunity to foster stronger relationships with their customers through creative content and produce successful marketing campaigns quickly and affordably.
Apart from AI videos through AI generators that can create a personalized video for each and every customer you get enrolled or subscribers, AI platforms such as Syntheshia go a step further where the use of AI converts plain text through the use of one of their avatars (digital twins of real actors). This enables you to create engaging videos that eliminate the hassle or the expensive traditional video creation. Synthesia can be used for a marketing campaign (promo videos) with the option to choose various languages to target multiple jurisdictions.
Case Study 4: AI Outreach Platforms
AI outreach platforms are a revolutionary new way of helping businesses connect with potential clients and collaborate. These comprehensive systems use machine learning algorithms to help guide the link building outreach process, assisting in the creation of customized cold emails and campaigns for target prospects.
Link building outreach is streamlined with AI platforms, allowing marketers to create connections quickly and efficiently. Additionally, AI can accurately predict the best time to send a message as well as identify which messaging is most likely to result in a positive response from a given target.
Sending the same email or message on linkedin has proven to be an ineffective way of building your links/contacts. AI outreach platforms send a tailor-made message/email based on data which increases the success rate of receiving a response. Link-building also leads to more reliable data collection, making it easier for companies to track success rates of individual emails and email threads.
All these features make tools such as Skylead and Smartwriter powerful tools for savvy businesses looking to take their link building outreach efforts to the next level!
Picking The Best AI Marketing Tool For Your Business
Finding the right AI marketing tool for your business can be overwhelming, but it doesn’t have to be if you know what to look for. Our geeks have got you covered with a step-by-step infographic guide on how to pick the AI marketing tool that fits your marketing strategy. With these tips in mind, you will be able to make an informed decision and choose an AI Marketing tool that fits your marketing strategy.
Check also Best practices and tips for designing your AI Marketing Strategy.
Benefits Of Using AI Marketing Tools
AI marketing tools are revolutionizing the way businesses reach and interact with their customers. Cost-cutting is one of the main advantages provided by these tools as they increase efficiency and accuracy by automating mundane tasks. By integrating AI marketing, businesses can obtain more data-driven insights that enable them to make the right decisions. They can use this data to identify and analyze customer trends in order to cater their services more accurately than ever before. Even if some decisions are subjective in nature, such as advertising campaigns or product placement, AI helps in the optimization of the chose campaign and/or product placement for maximum effectiveness. With AI, marketers now have access to reliable tools making it easier for them to reach out to the right audience without dependency or added costs from third party agencies.
So, there you have it. AI is definitely changing the marketing space and whether you choose to get onboard early on is up to you. If you want market leading insights driven by AI that will help your business make the best strategic decisions and remain on top of competition then choosing a digital marketing tool backed by AI is a no brainer. After a survery conducted by Unbounce it was determined that 60% of small businesses already adopted AI in their marketing strategy as it’s the solution to limited or small marketing budgets.
In our upcoming article, we will go through into the top 10 trending AI platforms.